COMING SOON
NOVIA combines powerful electric callus removal with targeted keratolytic foot care in one two-step system.
An electric callus file paired with targeted foot cream.
£54.99 planned retail price
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Currently in development. Be the first to know when NOVIA launches.


Stubborn calluses can be difficult to manage.
Conventional foot-care routines often focus on filing or moisturising separately. But rough, thickened skin can need a more considered approach.
NOVIA is being developed around two complementary steps: mechanical removal, followed by keratolytic foot treatment.
THE TWO-STEP SYSTEM
Two steps. One complete approach to foot care.
01 — REMOVE
Electric Callus File
Designed to mechanically target areas of built-up hard skin.
02 — CARE
Keratolytic Foot Cream
A urea + salicylic acid formulation designed around keratolytic foot care for rough and thickened skin.
03 — MAINTAIN
An Ongoing Routine
A simple, considered approach to ongoing at-home foot care.
REMOVE — CARE — MAINTAIN
Not all electric callus files are built the same.
Many electric callus removers compete on price. NOVIA takes a different approach — focusing on consistent motor performance, dependable battery life and overall product quality.
POWER
Designed for consistent motor performance — not simply the lowest possible cost.
BATTERY
Designed with battery longevity in mind, so you aren’t constantly reaching for the charger.
QUALITY
A premium approach to the motor, battery and overall construction.
Because an electric callus file is only useful if it performs when you need it.
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TARGETED CARE
More than a moisturiser.
Targeted care for rough, thickened skin.
Powered by urea and salicylic acid, the NOVIA cream is designed to soften and exfoliate rough, thickened skin — an essential second step in the system.

How is NOVIA different from a standard electric callus file?
What comes with NOVIA?
Is NOVIA suitable for everyone?
When will NOVIA launch?
Join the NOVIA waiting list for early access.
£54.99 planned retail price
Currently in development. No purchase required.