COMING SOON

Stubborn calluses deserve more than another moisturiser.

Stubborn calluses deserve more than another moisturiser.

Stubborn calluses deserve more than another moisturiser.

NOVIA combines powerful electric callus removal with targeted keratolytic foot care in one two-step system.

An electric callus file paired with targeted foot cream.

£54.99 planned retail price

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Currently in development. Be the first to know when NOVIA launches.

Built-up hard skin

Built-up hard skin

With proven ingredients

With proven ingredients

Smoother, healthier-feeling feet

Smoother, healthier-feeling feet

Stubborn calluses can be difficult to manage.

Conventional foot-care routines often focus on filing or moisturising separately. But rough, thickened skin can need a more considered approach.

NOVIA is being developed around two complementary steps: mechanical removal, followed by keratolytic foot treatment.

THE TWO-STEP SYSTEM

Two steps. One complete approach to foot care.

01 — REMOVE

Electric Callus File

Designed to mechanically target areas of built-up hard skin.

02 — CARE

Keratolytic Foot Cream

A urea + salicylic acid formulation designed around keratolytic foot care for rough and thickened skin.

03 — MAINTAIN

An Ongoing Routine

A simple, considered approach to ongoing at-home foot care.

REMOVE — CARE — MAINTAIN

Not all electric callus files are built the same.

Many electric callus removers compete on price. NOVIA takes a different approach — focusing on consistent motor performance, dependable battery life and overall product quality.

POWER

Designed for consistent motor performance — not simply the lowest possible cost.

BATTERY

Designed with battery longevity in mind, so you aren’t constantly reaching for the charger.

QUALITY

A premium approach to the motor, battery and overall construction.

Because an electric callus file is only useful if it performs when you need it.

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TARGETED CARE

More than a moisturiser.

Targeted care for rough, thickened skin.

Powered by urea and salicylic acid, the NOVIA cream is designed to soften and exfoliate rough, thickened skin — an essential second step in the system.

See the NOVIA system in action.

See the NOVIA system in action.

REMOVE — CARE — MAINTAIN

REMOVE — CARE — MAINTAIN

Common questions.

Common questions.

How is NOVIA different from a standard electric callus file?

What comes with NOVIA?

Is NOVIA suitable for everyone?

When will NOVIA launch?

Final usage guidance, suitability information and product specifications will be confirmed once the formulation and hardware are finalised.

Final usage guidance, suitability information and product specifications will be confirmed once the formulation and hardware are finalised.

Be first to experience NOVIA.

Be first to experience NOVIA.

Join the NOVIA waiting list for early access.

£54.99 planned retail price

Currently in development. No purchase required.